By Webb Wright

The sportswear company is releasing two new pairs of lifestyle shoes dubbed the “UI Collection,” which come with a NFT and can only be purchased using cryptocurrency.

Asics has launched a new campaign aimed at promoting physical activity in the web3 community – and also at positioning the brand as a big stepper in the emerging space.

Today, the Japanese sportswear company unveils the “UI Collection,” created in partnership with blockchain brand Solana. The collection – which according to Asics “has been exclusively designed for everyday activity” – includes two versions of Asics’ GT-2000 shoe: a white “light mode,” and a Read full story ›

Source: The Drum