By Danielle Long

The world’s largest shopping event is just days away, but consumers are expected to remain cautious as China’s economy slows.

The impact of China’s zero-Covid policy, regulations on tech firms and the shaky economy have left China’s big-spending consumers budget-conscious and nervous about overspending.

That is not to say they won’t spend, just not with the confidence of the pre-Covid years.

Alibaba’s 11.11 Singles Day extravaganza has experienced meteoric growth since it launched in 2009, creating new record sales figures each year. In recent years the event has grown beyond one day to incorporate weeks of presales, and it has spilt across the Read full story ›

Source: The Drum