By John Glenday

Bounty, the Marmite of the chocolate world, is the focus of a polarizing Christmas campaign by Mars Wrigley as it seeks to find a new home for the ostracised treat.

Unceremoniously kicked out of selected Celebrations tubs, the homeless Mr Bounty is shown settling in with an elderly woman who takes the divisive confectionary brand under her wing.

The multinational food giant has anthropomorphized its coconut chocolate bar to tug on the heartstrings of consumers to help #BringBackBounty.

The treat-lovers can show their support by bringing Bounty out from beneath the shadow of the more popular Snickers and Maltesers brands.

Pushed out by public Read full story ›

Source: The Drum