By Chris Sutcliffe

The retailer’s much-anticipated Christmas ad highlights the plight of children within the care system.

Consciously avoiding the special effects-laden fare of previous years, this year’s John Lewis Christmas campaign features a foster father anxiously learning to skateboard to connect with a child in care when she arrives.

The end of the ad features the note that 108,000 children within the UK currently reside within the care system. It highlights the 18-month-long project that John Lewis has undertaken in partnership with Action for Children and Who Cares? Scotland, with a John Lewis spokesperson noting that while the campaign features a Read full story ›

Source: The Drum