By Webb Wright

A growing number of brands have turned to Roblox as a gateway into the metaverse. Here are five recent activations that stand out.

When most people think about the metaverse, they typically think about virtual reality (VR) – strapping a bulky headset over one’s eyes and fully immersing themselves in a 3D virtual world. But this is primarily a byproduct of popular works of science fiction, pulled from the likes of Snow Crash and Ready Player One.

One day, the metaverse could be an experience that’s accessible primarily through VR headsets. But for the time being, this technology is pretty Read full story ›

Source: The Drum