By Matt Boffey

Superunion’s chief strategy and innovation officer Matt Boffey reviews the evidence that Channel 4 is in the midst of a mid-life crisis, as evidenced by its recent rebrand.

In early November, to coincide with its 40th birthday, Channel 4 announced that it was rebranding its video-on-demand (VoD) player from All4 to Channel 4. Having finally ditched the various iterations that attempted to differentiate its streaming service from its linear TV channel, the powers that be have decided that the original Channel 4 brand is the most powerful way to establish the brand in people’s minds going forward.

Why? What’s going Read full story ›

Source: The Drum