From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive.
The connected TV (CTV) media ecosystem doesn’t rely on cookies, but it would be wrong to think the reduction of third-party data won’t affect premium video. TV advertisers need to start paying attention to privacy changes that will impact them and find solutions to invest in.
Current privacy regulations mean 30% of audiences are non-addressable, but incoming consent regulation and the death of the cookie mean that, Read full story ›
Source: The Drum
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