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'Google has killed the pub debate' - study shows more than half of UK adults consult Google before friends and family

on Apr 17, 2014 | 0 comments

By Angela Haggerty

More than half of UK adults (58 per cent) would turn to Google for an answer before asking their partner, a study has shown.

The figure is much higher in the 18-24-year-old age range, where more than three quarters (77 per cent) of people surveyed would make Google a first pick when looking for the answer to a question.

The study of 2,000 UK adults conducted by Search Laboratory also showed that Google was more trusted in London and the north-west than any other area in the country, with 61 per cent of adults in the regions likely to consult Google before Read full story ›

Source: The Drum