By Ian Darby

Stories about the death of third-party cookies have shocked advertisers – but it shouldn’t be something to fear. Instead, marketers should embrace the opportunity to explore effective insights to grow their customer base and boost sales. Here, we explore how.

Impending restrictions on cookie-based insights from web browsers have encouraged many advertisers to look elsewhere, to invest heavily in first-party information. First-party data is powerful but often still needs to be enhanced and supported by further audience insights to enable brands to grow sales and awareness outside of their existing customer base.

Brands need to understand who their target audiences are, those Read full story ›

Source: The Drum