As part of The Drum’s Data and Privacy Deep Dive, 3Q/DEPT’s Savitha Namuduri makes the argument that while new privacy changes may impact ad measurement, they also create new opportunities to build trust with customers.
One of the main challenges facing today’s marketers is signal loss – whether it’s the result of third-party cookie deprecation, Apple’s AppTrackingTransparency (ATT) or pro-privacy regulations including the EU’s General Data Protection Regulation, the California Consumer Privacy act and other state-level laws set to go into effect. Marketers are working hard to mitigate the impact that signal deprecation is having on measuring Read full story ›
Source: The Drum
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