Toyota Motor Europe, has today unveiled a new online campaign, ‘Fall in love with driving again’, which the car maker hopes will boost the popularity of its Hybrid cars.
Developed by Saatchi and Saatchi London, the campaign aims to highlight the “positive emotions” felt when driving in congested cities in a Hybrid.
The first film of the new campaign shows drivers in Rome participating in an experiment by driving the routes they normally drive in both Hybrid and non-Hybrid vehicles.
The drivers’ emotions are then analysed to determine how stressed or happy they are after driving a petrol or diesel and a Read full story ›
Source: The Drum
Industry News