By Ian Darby

Digital audiences will be healthy for the upcoming Fifa World Cup tournament, but advertisers can really win by combining strong targeting with ‘in-flight’ measurement and optimization.

The Fifa World Cup is almost upon us. The month-long football festival kicks-off on November 20 in Qatar, and is expected to be among the largest-ever sporting events for brands in the digital space.

It’s also the first time that the tournament will be held in the final quarter of the year, shifting from its usual June/July slot. The World Cup will overlap with the holiday season, creating a unique opportunity for brands to turn football Read full story ›

Source: The Drum