By Sam Bradley

What’s the best approach to get an idea past corporate gatekeepers? Experts from Carat, 72andSunny and Wunderman Thompson weigh in.

At work, we’re pitching all the time – even if we don’t know it. But even if your initiative is perfectly rational, profitable and Novel Prize-winningly brilliant, selling it to the decision-makers – whether they’re a supervisor, chief exec or client – can be another matter.

One person’s epiphany can be another’s gobbledegook, and where one colleague might respond to a logical approach, another might require an appeal based on emotion. There are tricks and techniques to improve your approach, however – Read full story ›

Source: The Drum