By Webb Wright

PirateShip.com has introduced a new character – called “the Captain” – who has a passion for helping people with their shipping needs and a flagrant disregard for human life.

Shipping company PirateShip.com has launched its first-ever marketing campaign, which stars a brand new character dubbed “the Captain.”

In a series of 30-second video spots, the Captain appears at a moment of crisis for individuals who are in grave danger. He assures the hapless victims that he is there to save them – only to clarify that he’s referring to their money, not their lives.

In one spot, for example, the Read full story ›

Source: The Drum