By VAN Team

Top trending Brand videos:

The Pillion Trust is a small, frontline charity tackling poverty in London and their ingenious “Fuck The Poor?”hidden camera video is a controversial and thought-provoking social experiment which challenges our attitude to inequality. Their Chief Executive said “We understand that some may be shocked by this footage. We are more offended however, that people across the UK are living in adverse poverty”. It’s a top example of what a brand can achieve with an amazing idea and a tiny budget, as it’s achieved over 3 million views for a charity which has suffered from government cuts and Read full story ›

Source: The Drum