Outside Red Bull’s Salzburg headquarters, protesters have unveiled a 20x20m banner calling out the brand for operating in Russia – one of the biggest brands still doing so.
The stunt, enacted by the Ukraine Solidarity Project, accused Red Bull of giving Putin wings – a play on the famous brand catchphrase – by continuing to operate in the nation.
On the company website, Red Bull said it “suspended all marketing activities and new investments in Russia in early March and complies with all EU and US sanctions.” However, such action has left the drink on the shelves in the nation Read full story ›
Source: The Drum
Industry News