YouTube is having a measurable impact on TV consumption, with nearly one fifth (19 per cent) of YouTube users saying they pay less attention to TV and 17 per cent stating that they watch TV less overall.
However, only three per cent have stopped subscribing to premium cable networks and one per cent have stopped watching TV entirely.
The findings came from a Google report looking into the current audience demographics.
The UK study found that currently 90 per cent of YouTube viewers are aged 18 or over and 50 per cent older than 35. Just 10 per cent are Read full story ›
Source: The Drum
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