By The Drum

How do you build interest in a rock opera about former PM Tony Blair? Mediabridge, The Grove Media and Amanda Malpass PR combined to put him on the back of a lorry and drive him through the streets of London – move that boosted ticket sales by 300%. It also won the Limited Budget award at The Drum Awards for Out of Home. Here is the award-winning case study.

‘TONY! The Tony Blair Rock Opera’ is a hilarious satirical musical that has received widespread acclaim since its run began. Exploring the comical intersection of politics, religion, power, and romance, the musical Read full story ›

Source: The Drum