By The Drum

Kinetic, DOOH.com and EssenceMediacom X were tasked with lauching a new eyelash enhancing mascara product for Maybelline and took global out of home sites by storm to create an unmissable and highly effective outdoor campaign. Here is the award-winning case study.

Objective: Launch Maybelline’s Falsies Surreal Extensions Mascara, a product delivering 10x volume and +36% length to lashes, with a focus on innovation, targeting late Gen Zs (20-25) and early millennials (26-30). The campaign aimed to drive awareness, engagement, and sales on a global scale.

Insight: Maybelline’s target audience, especially those who love anime characters, often follows virtual influencers online. Leveraging the Read full story ›

Source: The Drum