By The Drum

HomeEquity Bank (HEB) and Zulu Alpha Kilo have won the Chair Award at The Drum Awards for Digital Advertising. Here is the award-winning case study.

HomeEquity Bank (HEB) is the leading provider of reverse mortgages in Canada, which help seniors stay in the homes they love and enjoy the retirement they’ve worked decades to achieve. HEB’s commitment to seniors goes beyond offering financial services. The company actively advocates for this demographic, speaking to issues that are relevant to their customer base. In fact, HEB’s average customer is 72 years old.

One area HEB has been strongly committed to is its support Read full story ›

Source: The Drum