In a special miniseries, we’ve tasked ad execs to note and ponder on the ads they see in a single day. Today: Dept’s Jeff Bowerman clocks a surprise favorite.
I often wonder: if I didn’t work in the marketing industry, would I really be aware of advertising?
IRL-me doesn’t have linear TV, tends to turn up late to the cinema, faffs about whether to buy popcorn and misses the ads. He doesn’t visit websites with banner ads. And, apart from a guilty addiction to TikTok rabbit holes, he doesn’t have any active social accounts.
Work-me is slightly different, with a daily pre-9am LinkedIn Read full story ›
Source: The Drum
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