The Diageo brand promotes its seasonal Red, White & Merry vodka in a new social-first ad starring NSYNC singer Lance Bass and husband Michael Turchin.
December 11, according to data analyzed from Facebook messages, sees more breakups than any other day of the year. Diageo-owned Smirnoff, however, is trying to keep couples together with a new collaboration with NSYNC star Lance Bass and his husband Michael Turchin.
The pop star – who crooned classic holiday tunes on NSYNC’s 1998 ‘Home for Christmas’ album – today took to social media with a special PSA, or Public Smirnoff Announcement.
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Source: The Drum
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