By Ian Darby

The Drum Awards for B2B 2023, supported by LinkedIn, illustrated the power of emotion and creative excellence in driving business performance. Here, we spotlight those brands leading the pack.

Creativity in B2B marketing has reached a high point. In recent years, The Drum Awards for B2B highlighted the best of the best and this year’s entries and winners took things to new levels, combining emotional impact with clear, demonstrable response.

Keith Browning, director of global brand marketing at LinkedIn, who was part of the judging panel, says: “The data is clear: powerful creative drives 10 to 20x more sales Read full story ›

Source: The Drum