By Amit Bapna

The Drum hears from Marriott’s marketers in APAC on the hotel chain’s plans for India on the back of its first co-branded credit card launch, booming wedding business and the resurgence in travel.

Hospitality brands in India have been busy capitalizing on the post-pandemic resurgence in travel, launching new properties and seeking to build loyalty for their existing portfolio.

Recently, Marriott joined forces with India’s HDFC Bank to launch the country’s first co-branded hotel credit card. The hotel giant hopes the move will help it attract a new generation of travelers into its fold.

Marriott’s long journey to the credit card Read full story ›

Source: The Drum