Channel 4, in partnership with Waitrose, has commissioned a new live Saturday morning lifestyle and cookery programme, entitled Weekend Kitchen with Waitrose.
Launching on Saturday 26 April, the 12-episode series, presented by Lisa Snowden and Steve Jones, will feature branded content and reflect the style of Waitrose’s free weekly newspaper, Waitrose Weekend.
The show, which runs for 60 minutes, is produced by Spun Gold TV and will feature a host of celebrity chefs, including Heston Blumenthal and Raymond Blanc, who will cook recipes using Waitrose ingredients.
Rupert Ellwood, head of marketing communications at Waitrose, commented: “This is a first for Read full story ›
Source: The Drum
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