By Jenni Baker

Planning is a completely different game in 2023; long gone are the days of three media channels to contend with. Speakers from KFC, Wavemaker and GroupM Nexus reveal how to futureproof media strategies to help clients thrive.

Media planning is getting a lot more complex with new channels, an increase in consumption time, and a greater overlap in demographics. There is a need for planners to go back to the drawing board and figure out how to futureproof their strategies.

Speaking at The Drum Live, Elliot Millard, chief strategy and planning officer at Wavemaker, admitted being a planner Read full story ›

Source: The Drum