Twitter has unveiled targeting, creative and measurement tools through MoPub, allowing app publishers to promote mobile apps to 1 billion devices, both on and off Twitter.
Kelton Lynn, product manager for revenue, explained: “Advertisers can now choose to run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than one billion mobile devices off-Twitter, through one interface at ads.twitter.com.”
Currently only available for beta partners in the US, including Spotify, Deezer and GetTaxi, it is expected to roll out further soon.
Beta partners have so far been able to run native ad promotions, which allow users to Read full story ›
Source: The Drum
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