Party’s over, folks. VMLY&R’s Jason Xenopoulos declares a regrettable moratorium on marketing hoaxes as AI-driven fake news and misinformation threaten our very grip on reality.
Video may not have killed the radio star, but fake news is about to wipe out our ability to use hoaxes and pranks to engage and entertain audiences.
Snoop Dogg recently announced that he was “giving up smoke” on social media. His fans were shocked until he revealed that the post was part of a humorous advertising campaign – for a fire pit brand, of course. While this prank was innocent enough, Read full story ›
Source: The Drum
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