The brand pokes fun at classic New Year’s resolutions and promotes its new Beyond Steak product in a playful campaign featuring Schitt’s Creek star Rizwan Manji.
Plant-based foods brand Beyond Meat knows that new years’ health resolutions can be hard to stay on top of. The gym is crowded, workouts can be grueling and, well, it’s just not that fun.
It’s simpler – and more enjoyable, the brand posits – to reach for a more attainable goal, like eating more plant-based Beyond Meat.
Rizwan Manji, the Canadian actor best known for his role as Ray Butani on Schitt’s Creek, Read full story ›
Source: The Drum
Industry News