By Audrey Kemp

Cheers to sobriety! We dive into brands’ playful solutions to help consumers stay on track during Dry January.

As the haze of holiday indulgence fades and people settle back into their everyday routines, many are steering their New Year’s resolutions toward the commitment of Dry January.

The trend comes as non-alcoholic alternatives continue to grow in popularity. According to recent Nielsen data, the category surged by 35% to over $475 million in the US in the last year. In this evolving landscape, Athletic Brewing has emerged as the top non-alcoholic beer brand in the grocery channel, surpassing Heineken 0.0 and Bud Zero Read full story ›

Source: The Drum