With the end of the Covid-19 pandemic, the introduction of the new humor category at Cannes Lions and a growing sense of purpose fatigue, demand for humor in advertising is soaring.
In November, the Cannes Lions International Festival of Creativity announced that it would add a new humor category to its 2024 awards. “Work entered into this category should use wit and satire to provide amusement and create memorable, laughter-inducing connections with audiences,” reads a statement on the festival’s website.
The news came after Andrew Robertson, chief executive officer at Omnicom-owned creative agency BBDO Worldwide, gave a keynote speech at Read full story ›
Source: The Drum
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