By Elise Stieferman

It’s arguably marketing’s oldest question: How much of your revenue should you reinvest in marketing? The answer’s never straightforward, but here’s Coegi’s Elise Stieferman with four principles for 2024.

Planning your marketing strategy for a new year is daunting, with new lead and sales goals, growing market share pressures, and increased competition. With big expectations placed on their shoulders, marketers turn to CEOs and CFOs with a crucial question: What budget is available to achieve these goals?

Determining the ‘right’ marketing budget is nuanced, depending on how clear your marketing objectives are, and what channels your brand prioritizes. Read full story ›

Source: The Drum