By David White

Connective3’s David White calls out an increasingly popular dark art in the world of digital PR: copycat campaigns, with no relevance to a brand’s customers.

Back in 2012, digital PR consisted of spamming the web and trying to build as many backlinks as possible, often through fishy and paid-for tactics.

Thankfully, the industry realized that these links and articles drove little to no engagement and never reached their target audience. Google also became aware that these articles were placed there to manipulate their search results, and the industry was forced to change how digital PR campaigns were created.

As a result, we’re Read full story ›

Source: The Drum