Though the platform’s decision to expand its video offerings could offer potential value for brands, X’s lax approach to content moderation still has advertisers spooked.
X, formerly Twitter, on Tuesday underscored its ambitions to become an “everything app.” Specifically, the company claimed it is “now a video-first platform.”
In a blog post, the company detailed its recent investment in video content on the app, which includes its new full-screen video format Immersive Video, video calling capabilities and long-form video uploads à la YouTube.
The company claimed that users now watch video on X in 8 out of 10 sessions. It Read full story ›
Source: The Drum
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