By Jon Cook

As of the start of 2024, newly-merged VMLY&R and Wunderman Thompson are officially, simply, ‘VML’. Here, the WPP outfit’s global chief executive says that simplicity is driving more than just consolidation.

Occam’s razor in colloquial terms is this: Fewer parts are typically better than many. Simple is typically better than complex.

Most would agree that, in almost every situation, everywhere, if we can keep things simple – without leaning into our all-too-human tendencies to overcomplicate seemingly everything – we’ll be better off. Our teams. Our clients. Our calendars.

As someone who studied journalism in college, it was drilled Read full story ›

Source: The Drum