By Audrey Kemp
Leaders at CES 2024 reflect on the marketing and tech trends that define the trajectory of the industry; among them, the emergence of ‘invisible tech,’ health data collection and beyond.
As marketers leave Las Vegas, it turns out, not everything stays there — especially not our learnings from CES 2024, ranging from mitigating bias in artificial intelligence to the deprecation of the cookie.
The Drum tapped leaders from Media.Monks, Code and Theory and other agencies to share the soundbites that stood out to them the most at the show — however profound, exciting and daunting they may be.
Source: The Drum
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