By Audrey Kemp

CES 2024 delivered innumerable groundbreaking concepts that left attendees eagerly anticipating the future. Sensing the pulse of innovation, The Drum seized ask marketing luminaries on the ground for their bold industry predictions for 2024.

CES 2024 wasn’t just a cornucopia of cutting-edge gizmos and gadgets; it was a fascinating glimpse into the future of marketing and its sibling industries.

Marketing maestros at the event share their forecasts that will shape the industry in the coming year, from data and privacy to brand safety.

Michael Kassan, chief marketing officer, MediaLink

“Advertising will enjoy its most potent Renaissance. Everyone is getting into the ad business – Read full story ›

Source: The Drum