By Matt Robbins

Matt Robbins of Team Lewis unpacks data from the agency’s marketing engagement tracker, which shows a marked uptick in ‘media attainment’. Expect the trend to continue in 2024, he says.

What did your marketing look like in 2023? If you’re anything like the 300 brands we analyzed for Team Lewis’ annual Marketing Engagement Tracker (MET), you probably upped your earned media investment. We anticipate this trend will continue in 2024.

In our sixth year analyzing the marketing efforts of brands from the Forbes top 2000 list, our Fall 2023 report found significant shifts. Most noteworthy, out of nine different Read full story ›

Source: The Drum