As concerns over AI-enabled fakery grow, Dept’s Jeff Bowerman offers an alternative perspective: advertising’s always been about bending the truth – and the results are often gorgeous.
For many, 2023 will be crowned the year when fake advertising took over the world.
A never-ending stream of computer-generated out-of-home, from mascaras to condoms to puffas, invaded our cities via our social feeds. Generative AI generated unreal collabs, like Harry Potter x Balenciaga.
The effect was to demonstrate that literally any advert is possible to make without the need of an agency, budget, or Read full story ›
Source: The Drum
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