By Kevin Ruiz

Kevin Ruiz of experiential marketing agency Spiro brings us the marketer’s-eye view of the freshly-wrapped CES 2024.

This year’s Consumer Electronics Show (CES) in Las Vegas saw more than 135,000 attendees and tons of reactions, in person and across social media. But for marketers seeking what’s hot for brand experiences, the world’s largest consumer tech show served as a reminder of the critical brand-consumer bond.

To connect and deepen relationships with your most important audiences, consider these experiential trends, which show the need for brands to walk the talk.

1. Tangible sustainability

Sustainability is more than a buzzword, Read full story ›

Source: The Drum