By Audrey Kemp

Burger King Brazil turns up the heat on a longtime rival by proposing a rebrand for McDonald’s Island, a remote volcanic island nestled between Madagascar and Antarctica, to ‘Whopper Island.’

It’s a seismic marketing move that’s bound to make Ronald McDonald erupt with anger.

Cooked up by the fiery minds of DM9 Brazil, Burger King Brazil is urging Whopper devotees to participate in renaming a remote volcanic island on Google Maps, from McDonald Island to ‘Whopper Island.’

A two-minute-long mockumentary educates viewers on the uninhabited island, which is located in the Indian Ocean between Madagascar and Antarctica. Because the island has an active Read full story ›

Source: The Drum