By Jenni Baker

From AI-powered flavor infusions to the new era of premiumization, we explore four key trends that the marketing industry can embrace from drinks and cocktail culture, per Bacardi’s 2024 Cocktail Trends Report.

If 2023 was the year of acknowledging a decade of change, 2024 is the year to embrace it. New experimental mindsets, value-added experiences; one industry at the forefront of this transformation is the drinks and spirits business – with 2024 bringing new tastes of optimism centered around the themes of social connection, togetherness, and ultimately experience.

As interest in exploration continues to rise, consumers are Read full story ›

Source: The Drum