By Sam Cant

After trials last year, Google’s AI-infused results page – dubbed search generative experience (SGE) – still has no official wide-release date. Still, expect it to change everything this year, says Jaywing’s Sam Cant.

In 2024, the SEO industry is poised for its biggest shake-up in a decade, with the imminent launch of Google’s new AI results page feature, search generative experience (SGE).

SGE promises to revolutionize organic search by introducing AI-generated content directly into search results pages. This increases the chance of users finding the answers they’re looking for, when searching for information or products, without even clicking on a link.

This AI-generated Read full story ›

Source: The Drum