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Reddit’s March IPO could buoy its ads business – but ‘it’s a tightrope walk,’ experts say

on Jan 22, 2024 | 0 comments

By Kendra Barnett

The social platform is reportedly going public in March. The move could be a boon for the company’s advertising business, which has faced stiff competition in recent years. But the path ahead is not without challenges.

Popular social platform Reddit has “detailed plans” to launch its initial public offering (IPO) in March, according to a Reuters report. The move could aid the company’s advertising business in a meaningful way and may help it become profitable, experts say.

The site, designed to host community discussions in anonymous threads, has not turned a profit in its nearly 20-year history, according to a Read full story ›

Source: The Drum