By Ray Philpott

Is the output of your marketing strategy work a dull PowerPoint deck with reams of boringly-presented data? Ledger Bennett’s Ray Philpott paints a picture to argue why it shouldn’t be.

Which buzzwords are filling up your LinkedIn feed right now?

Here’s one that’s filling up mine: neuroaesthetics. This (admittedly grandiose) word comes from the world of neuroscience – frankly, that’s where any self-respecting B2B buzzword originates.

While it isn’t new, neuroaesthetics has been gaining attention of late, to help communicate thinking more creatively, memorably, and emotionally-engagingly. That, in turn, is changing the kind of conversations and relationships we’re having with clients.

Read full story ›

Source: The Drum