By Alex Bodini

Here’s a prediction for you: older demographics will keep flooding to TikTok this year, and start buying stuff there in droves. Alex Bodini of social agency Spin explains the opportunity.

At the time of writing, #tiktokmademybuyit has 88bn views on TikTok.

No matter how you look at it, that’s a staggering amount. It tells us, in the most concise way possible, that an enormous amount of people are being driven to action by what they see on TikTok. It shows, in short, that social commerce is finally landing and changing how we consume and behave online.

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Source: The Drum