By Hannah Bowler

Consumers have been hit with a barrage of price-matching and price-cut messaging by UK supermarkets this month. We ask retail experts if this tactic actually works.

January is a tough month financially for consumers, with a long wait for payday following the December splurge. In a bid to target these cash-strapped shoppers, UK supermarkets have been busy rolling out heavily price-focused campaigns.

Sainsbury’s ran an ad to challenge its pricey reputation and Morrisons’ ‘Price Locked Low’ campaign used padlocks to show it wouldn’t raise prices.

Tesco, meanwhile, took out a front cover ad in The Metro newspaper to promote it had Read full story ›

Source: The Drum