Jaywing’s Charlotte Hutchings looks at four PR trends for the year ahead – all culminating in the inevitable question: how will AI shake up the PR industry?
We’ll get on to fake news and AI later, of course. But first, it’s worth noting that expert- and human-led content is still becoming increasingly salient in PR.
Leveraging expert commentary and real-life stories is a key strategy for generating effective media coverage across diverse sectors in 2024. So is staying reactive to the news agenda.
The emphasis on featuring experts and real people, rather than just brands, aligns with the increasing demand Read full story ›
Source: The Drum
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