Women now make up a higher proportion of business decision-makers than ever before, says Beatrice Alabaster of Earnest. So why are so many B2B ads still so male-focused?
By now, anyone who spends any time on the internet will have seen all the buzz about Calvin Klein‘s recent ads featuring The Bear star Jeremy Allen White.
The most astute commentary I‘ve read on the topic was from Amy Brown, who popped up in my LinkedIn feed to share her insight on why this ad has been a runaway success:
Shockingly Read full story ›
Source: The Drum
Industry News