By David Gray

The ‘enjoyable wellness’ trend, says 1HQ’s David Gray, is all about health without sacrifice. Oatly and Innocent are staples – but expect further growth this year.

Today’s ultra-demanding consumers are more particular than ever before. They’re looking for food, drink, and health supplements that are wholesome, delicious, and socially responsible. According to McKinsey, half of consumers now list healthy eating as a top priority.

Meanwhile, achieving a range of health goals has become as important to these individuals as ‘traditional’ food goals like losing weight. That means cutting back on processed food and sugar, as well as on Read full story ›

Source: The Drum